Branding

Building Brands

that People Remember & Trust.

Logo design for Swichie, a dessert brand specializing in cheesecakes and sweets, designed by Alejandro Bedoya.
Label design for Swichie, a dessert brand specializing in cheesecakes and sweets, designed by Alejandro Bedoya.
Swichie-Bears
Swichie

Your brand is more than a logo, it’s the story your business tells every time someone interacts with it. I help businesses build strong, consistent brand identities that connect emotionally, communicate clearly, and create lasting impressions both online and in person.

Through a collaborative process, I bring strategy and creativity together to shape how your audience sees and feels about your business. From your logo and color palette to your messaging and tone of voice, I make sure every element works in sync, giving your brand clarity, purpose, and personality.

No templates. No guesswork. Just thoughtful design and strategy built to help your brand stand out and grow.

Why Branding Matters?

A strong brand does more than look professional, it builds trust, inspires loyalty, and fuels growth.

  • Build Credibility & Trust: A consistent, authentic brand instantly communicates professionalism and confidence, helping you earn trust faster.

  • Stand Out from the Competition: A clear identity and voice make your business memorable and the go-to choice in your market.

  • Create Consistency Everywhere: From your website to your packaging and social media, your brand should always feel connected and recognizable.

  • Drive Long-Term Growth: When customers connect with your brand, they come back, and they tell others. That recognition becomes the engine for lasting success.

Why Partner With Me?

I specialize in crafting compelling brand identities tailored to your story, your vision, and your goals. From strategic brand development to creative visual elements, my approach is centered on helping small businesses grow through high-quality, accessible design that empowers you to compete with confidence, no matter your size.

Every project is built for consistency and trust, delivering a polished, professional presence across every platform. As a Chicago-based designer, I understand what resonates with local audiences and know how to make your brand stand out in a meaningful way.

Branding Services

  • Custom Logo Design: The foundation of your identity,  a distinct, memorable logo that captures who you are and what you stand for.

  • Complete Brand Identity Kit: A visual system (colors, fonts, and assets) that ensures consistency across every touchpoint.

  • Social Media Branding: Branded visuals and content templates that make your social presence as strong as your website.

  • Marketing Collateral: Professionally designed materials, business cards, flyers, menus, signage, that reinforce your message everywhere

  • Website Alignment: Seamless integration of your branding into your online presence for a unified, professional look.

My Branding Process

  1. Discovery & Strategy: We explore your business goals, audience, and positioning to define your brand direction.

  2. Creative Development: I translate insights into unique concepts, visuals, and tone.

  3. Messaging & Voice: Together, we shape how your brand speaks to your audience, consistently and clearly.

  4. Brand Guidelines: You receive a clear reference system to keep your identity strong and cohesive across every platform.

  5. Implementation & Optimization: Your new brand is applied across all touch points, refined, consistent, and ready to grow with you.

Ready to Build a Brand That Works as Hard as You Do?

Let’s create a brand that feels authentic, looks professional, and connects with your customers at every level.