Hi, I’m Alejandro
Chicago Designer Connecting Brands From the Screen to the Storefront.
I help businesses build stronger, more consistent brands by connecting how they look and feel online with how customers experience them in the real world.
I’m a Chicago-based brand and web designer with more than a decade of experience across websites, visual identity, graphic design, and signage.
My background in the sign industry gave me a perspective that continues to shape my work today. I learned that good design has to do more than look good on a screen; it has to communicate clearly, function in the real world and make sense for the business using it.
Today, I bring those experiences together across websites, branding, signage, and ongoing creative work for Chicago businesses.
Whether I’m designing a website, developing an identity or working on a storefront, I look at how each piece fits into the bigger picture.
Much of my work has been shaped by working directly with independent businesses throughout Chicago.
Restaurants, nightlife venues, retailers, automotive businesses and neighborhood brands all have different challenges. Working closely with their owners has taught me to balance good design with real considerations, budgets, deadlines, existing spaces, customer behavior and the everyday realities of running a business.
That experience influences how I approach every project. I’m not interested in creating something that only looks impressive in a presentation. It needs to work for the business and the people it serves.
Understand the Business: Every project begins with understanding your business, customers, goals and what needs to improve.
Create With Purpose: Design decisions should have a reason behind them. I focus on clarity, usability, consistency and how the work will function in its real environment.
Connect the Experience: Digital and physical touch points should feel like parts of the same brand, not separate pieces created at different times.
Build for the Real World: The final work needs to function beyond a presentation, on phones, websites, storefronts, printed materials and wherever your customers actually experience the business.
We start by analyzing your current presence. I look for gaps where your brand might be losing impact; whether it’s an outdated website or inconsistent storefront messaging, and we set clear goals for growth.
I develop a Master Plan that connects your digital and physical worlds. This ensures the experience a customer has in your online space perfectly matches the experience they have walking through your front door.
I build the essential assets your business needs to thrive: high-performance websites, professional photography, and iconic branding. We launch these strategically to create maximum buzz and professional authority.
This is where I become your outsourced Creative Director. I oversee the ongoing health of your brand-managing, signage updates, permit renewals, web maintenance, and new marketing materials as your business expands.
As your business grows (opening second locations or launching new products), I ensure your brand remains “bulletproof.” I manage the scaling process so your identity stays consistent, professional, and profitable.
Whether you’re starting something new, improving an existing business or looking for ongoing creative support, I can help bring the different parts of your brand together.
Tell me about your project and what you’re looking to accomplish.
